Audience Analysis and Adaptation

The concept of audience analysis and audience adaption is an important one to recognize when presenting  a speech. By analyzing your audience you can get a feel of a variety of things that can help direct your speech better to the listeners. If you can get some information on your audience such as what the majority of the audience's stand is on a certain topic. Also audience analysis and adaption teaches us that since in every audience there will be differences, it is best to welcome differences and recognize not just your own cultural identity but that of your listeners as well. The three main points to look at are demographics and psycho-graphics of an audience, the demographics explain key characteristics on the audience and psycho-graphics pick up on their views of the world. If you still feel like you need to get a better understanding a speaker can also make questionnaires ahead of time and distribute them. Another option would be just gaining main points about the listeners.