Developing an Audience Research Questionaire

While reading I came across the article that discusses making audience research questionnaires to better understand your audience. I have never heard of this concept and was actually quite intrigued by it. It is interesting to see that the audience is a huge part of the speaker's presentation. By better understanding the audience a speaker can form their speech around the listeners’ demographics and psychographics. I learned that you can formulate this questionnaire in a couple different forms. The questionnaire can consist of close-ended questions, open-ended questions, or a combination of the two. The book's example of a close-ended question for demographic information was, “What is your sex? __Female __Male," (Coopman 85). An example of a close-ended question that gives psycho-graphic information is, "What changes, if any, would you make to our school's basic course requirements?" (Coopman 86). There are also two methods of distributing questionnaires which are in paper form or online, the book recommends if you do it online to do it through a surveying site because, “ These websites offer much more than ease of use and anonymous responses; often they provide tools for organizing and tabulating survey data,” (Coopman 87).